Former FC Barcelona coach and La Masia director shares the Football IQ framework used to develop players like Gavi and Lamine Yamal

Knowledge normally reserved for the top 0.1% of footballers - so you can get ahead of 99% of the competition and maximize your chances of going pro

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  • For footballers who feel stuck and want the missing clarity to finally stand out

  • Learn from Jordi Roura's exact methods - the same Football IQ framework he used to help shape Gavi, Lamine Yamal, and Barça’s next generation.

  • Discover why 99% of players stay average — and how you can join the top 1% who think and play differently.

Why should you listen?

Who is Jordi Roura?

  • 40+ years at FC Barcelona as player, first-team coach, and Director of La Masia.

  • Worked directly with Messi, Xavi, Iniesta and Pep Guardiola during Barça’s golden era.

  • As La Masia Director, helped develop stars like Lamine Yamal, Gavi, Alejandro Balde, Pau Cubarsí, Fermín López and many more — now worth over $3B combined.

  • Recognized worldwide for his ability to spot and nurture elite talent.

  • Now bringing the Football IQ framework of La Masia to ambitious players worldwide — knowledge once reserved for the top 0.1%.

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