Former FC Barcelona coach and La Masia director shares the Football IQ framework used to develop players like Gavi and Lamine Yamal

Finally understand what coaches see, how to play with confidence in every situation, and why some players get chosen while others don't

For footballers who feel stuck and want the missing clarity to finally stand out

Learn from Jordi Roura's exact methods - the same Football IQ framework he used to help shape Gavi, Lamine Yamal, and Barça’s next generation.
Discover why 99% of players stay average — and how you can join the top 1% who think and play differently.

Why should you listen?

Who is Jordi Roura?

40+ years at FC Barcelona as player, first-team coach, and Director of La Masia.
Worked directly with Messi, Xavi, Iniesta and Pep Guardiola during Barça’s golden era.
As La Masia Director, helped develop stars like Lamine Yamal, Gavi, Alejandro Balde, Pau Cubarsí, Fermín López and many more — now worth over $3B combined.
Recognized worldwide for his ability to spot and nurture elite talent.
Now bringing the Football IQ framework of La Masia to ambitious players worldwide — knowledge once reserved for the top 0.1%.

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